Travis Terry, Chief Operating Officer

Travis Terry


Travis Terry was named President of Capalino, the largest urban strategy firm in the United States, in November 2020, after serving as the firm’s Chief Operating Officer for nearly a decade.


In his role as President, Travis oversees the firm’s operations and execution of its corporate purpose of helping clients succeed in the New York region and playing a key role in spearheading the successful future of the region.

In his career, Travis has been a vital strategic advisor to some of New York City’s most recognized corporate and non-profit brands such as Macy’s, UPS, Times Square Alliance, Rudin Management, Industry City, Friends of the High Line and the Museum of the Moving Image.  His efforts and those of the firm have changed the landscape of NYC—creating public parks, raising hundreds of millions of dollars in public-sector funding, creating impactful laws and securing project approvals for major land use projects.  Travis has worked closely with hundreds of businesses to help them successfully expand or enter the New York City market.

Prior to joining Capalino, Travis worked in management consulting advising Fortune 100 Companies on strategic planning and organizational efficiency, and in the branding and sports marketing fields. He has a B.S. in Business Management and Marketing from Cornell University and is a graduate of Coro Leadership New York. Travis lives in Forest Hills, Queens with his wife and three kids and is a passionate sports fan.

Travis sits on the Board of Directors of the Friends of the QueensWay, Coro New York and is on the Executive Committee of the Board of Directors of the Regional Plan Association.  He also is the Chair of the NYC Board of Advisors of PowerMyLearning, sits on the Steering Committee of the Association for a Better New York (ABNY), the Dean’s Advisory Council of the Cornell University College of Agriculture and Life Sciences, Queens Chamber of Commerce Tech Council and the Executive Leadership Forum of BritishAmerican Business.

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