As Vice President of Marketing and Communications, Lindsay Safran expands Capalino+Company’s internal and external marketing strategy at the firm, overseeing multiple communications projects including digital marketing campaigns, social media, website redesign, and generating new and original content. She also works directly with the CEO and clients on projects and materials.
Prior to joining the firm, Lindsay worked in various capacities for Governor Andrew Cuomo. She joined his fundraising team for his 2010 gubernatorial campaign before being appointed to the Executive Chamber and serving in the Governor’s Office of Storm Recovery.
During her time in the Executive Chamber in both Albany and NYC, Lindsay specialized in Intergovernmental affairs and rose through the ranks to simultaneously provide direct assistance to the Governor and Executive Deputy Secretary. She was responsible for collaborating with senior staff, elected officials, other NYS agencies, community leaders, and key stake holders to ensure coordination of Governor’s initiatives and outreach. She assisted in the strategic planning and execution of massive outreach operations for larger gubernatorial events and appearances, including State of the State and Executive Budget Presentations, in addition to press conferences, receptions and Cabinet Meetings. One of her specialties was writing and compiling briefing documents and conducting extensive research detailing issues and priorities. Throughout her various roles, Lindsay developed a reputation as an excellent multitasker and communicator, executing multiple responsibilities skillfully and calmly under pressure.
Lindsay joined the Governor’s Office of Storm Recovery at its inception, coordinating the Statewide recovery efforts for Superstorm Sandy, Hurricane Irene, and Tropical Storm Lee. In her Communications role, she handled media relations, external and internal communications, and new media and marketing campaigns. She helped execute numerous outreach events resulting in a significant increase in homeowner assistance and public engagement for the Housing Program and Community Reconstruction Program.
A Los Angeles native, Lindsay received her B.A. from the University of Michigan with a major in Political Science and minor in Crime and Justice. Go Blue!