In the 1990’s a rezoning led to the eventual redevelopment of parcels along Sixth Avenue where The Annex Antique Fair & Flea Market had been operating for years. Realizing the market would be displaced by the zoning change, The Annex Antique Fair & Flea Market engaged Capalino+Company to assist it in finding a new home.
Capalino+Company proposed a Community Board task force to explore alternative sites and document the economic importance of the Market. Following the issuance of the Task Force report, Capalino+Company briefed representatives of the NYC Economic Development Corporation and Department of City Planning to enlist their support. During the next phase, Capalino+Company coordinated a careful evaluation of three alternative sites and finally determined, in coordination with government and community leaders, that a site on 39th Street between 9th and 10th Avenues would represent the best solution to operate the market, while at the same time, catalyze economic activity in an under-utilized area.
In April 2003, the newly minted Hell’s Kitchen Flea Market was officially granted a Street Activity Permit to operate the Market every Saturday and Sunday throughout the year. It has been a resounding success and an example of community pride. Capalino+Company’s expertise in City affairs was integral to finding the Flea Market a successful new home. Capalino+Company also assisted the Market in the deployment of its marketing strategy by brokering strategic partnerships with Time Out Magazine and M@xRacks.