Undue Medical Debt wanted to:
Undue Medical Debt is a national nonprofit organization whose purpose is to abolish financially burdensome medical debt around the United States. They use donations to buy large amounts of medical debt and then eradicates that debt, with no further obligation or consequence for the individuals who benefit. Undue Medical Debt wanted to increase corporate, foundation and individual funding and strengthen its connection with local government. It also wanted to grow awareness of their model to help increase donations and support.
Challenges Undue Medical Debt faced
Raising their profile and enhance their external identity, increasing donations and donor base, and developing relationships with donors in diverse industries
Capalino Assisted with
- Reviewed current marketing, digital and presentation collateral, including End-Of-Year Letters, pitch decks, videos, social media, and the organization’s website
- Suggested strategy and impactful messaging to engage prospective donors and corporations
- Cultivated a list of sector-based targets and suggesting an approach to establish and maintain relationships with key decision-makers.
- Proposed ways to increase fundraising efforts through events, using social media, enhancing website features, and optimizing donor appreciation.
What we got done
We helped Undue Medical Debt, formerly RIP Medical Debt, obtain $18 million dollars in City funding to help 500,000 New Yorkers with $2 billion in medical debt. We also developed a comprehensive strategy to promote the organization’s national abolishment of over $8 billion of medical debt for almost 5 million people, as well as assisted in leveraging an $80 million grant from philanthropist MacKenzie Scott. Capalino produced a strategic plan that provided an external relations analysis and a roadmap to increase visibility and donations. We provided insight and guidance on establishing key partnerships with local governments to alleviate medical debt through the use of government funds. We also supported Undue Medical Debt in pursuing the New York City Imagine Award to recognize their achievements and innovation in the nonprofit sector.
