BYD wanted to:
Position one of the world's largest producers of electric vehicles for success in the New York market.
Challenges BYD faced
They needed a government relations and community outreach strategy that would raise brand awareness in the New York market and enhance their reputation as the leading electric vehicle manufacturer. They needed to identify prospective customers in the public and private sectors, build relationships among key governmental targets and thought leaders in New York’s energy, environmental and transportation communities, as well as raise their visibility through participation on thought leadership panels.
Capalino Assisted with
- Business strategy
- Strategic communications
- Government relations
- Community outreach
- Marketing and brand awareness
What we got done
BYD is now well-established among its target audiences and is working closely with City and State governmental decision-makers on a range of pilot projects and electric vehicle policies that will enhance BYD’s market opportunities for years to come.