Case Studies

Case Study: Manhattan Theatre Club

Manhattan Theatre Club wanted to:

Renovate the historic Samuel J. Friedman Theatre, which was originally built in 1925 and last renovated in 2003. With the theatre in use for almost 20 years since its renovation, its major systems and equipment were nearing the end of their useful lives and needed to be replaced. The Manhattan Theatre Club (MTC) is a nonprofit theatre company whose mission is to provide innovative and award-winning theatrical productions and is committed to making Broadway more accessible to new work, new artists, and new audiences.

Challenges Manhattan Theatre Club faced

MTC embarked on a capital campaign to raise public funds to support the renovation of the Friedman Theatre. The renovation was essential for MTC to continue its mission to make theatre available to New Yorkers of all ages and backgrounds. It also was important to ensure that this historic theatre remained a vital part of New York City’s cultural landscape for generations to come.

Capalino Assisted with

What we got done

Over a four-year period, we helped MTC secure a total of approximately $9 million in capital funds from both the City and the State, including $4 million in FY24, $514,000 in FY23, $3.6 million in FY22, and nearly $1 million in FY20, achieving their capital goals to fund the full scope of the renovation of the Friedman Theatre.

Testimonial

“It is so helpful to have Capalino on your side and it was clear from the beginning that we would be in capable hands. The Capalino team prepares you, guides you, introduces you to the right people, and did a tremendous job telling MTC’s story to an entirely new slate of electeds.” –Barry Grove, Executive Producer Emeritus, Manhattan Theatre Club

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