Capalino Launches Event Strategies Group


New practice will provide strategic advisory services to event producers and marketers in need of government approvals and community relations support

December 3, 2011 (New York, NY) – Capalino, New York City’s premier government and community relations consulting firms, announced today that it is creating a new practice within the company to provide strategically based special events consulting.

Utilizing its knowledge of government processes and its broad network in the New York City business and civic communities, the Capalino Events Strategies Group will provide valuable strategic advice to event planners, marketing companies and organizations seeking to produce special events in New York City. In particular, the Events Strategies Group will assist its clients in:

James Capalino, President of Capalino stated, “The City of New York has done an incredible job attracting events and fostering tourism for the City. This is a challenging process that calls for coordinating multiple moving parts from public agencies to private groups.”

“The Event Strategies Group is a logical extension of our value proposition as a government and community relations firm,” stated Travis Terry, Chief Operating Officer of Capalino. “The business and marketing potential for special events in the City of New York is extraordinary but – as a result of complicated regulations – can be frustrating. Applying the Capalino network, experience and knowledge will ease the approval process and help our clients reach or exceed their marketing objectives.”

Capalino has been a strategic player consulting on a number of major special events like the L’Oreal Foundation’s Hairdressers Against AIDS campaign. The firm helped secure permission to have events in Times Square, Lincoln Center and 125th Street and arranged for government officials and other VIPs to speak at a widely-covered press conference to announce the initiative.

“Capalino played an integral role in L’Oreal’s Hairdressers Against AIDS Campaign,” said Christine Schuster, Senior Vice President Education Worldwide for Redken, a brand of L’Oreal. “Through its partnership with Capalino, L’Oreal reached an astonishing 2.5 billion impressions during its launch on World AIDS Day, December 1st, 2010. Capalino not only supported, but helped L’Oreal’s surpass its campaign’s media initiatives and goals.”

To create awareness for the new division, Capalino is also launching its first branded advertising campaign highlighting the Event Strategies Group. Created by NYC based creative boutique, Tribury , a “tradigital” media effort involving numerous digital platforms, social media and traditional media will be executed.

Capalino is a full-service government and community relations company based in New York City. Founded by James Capalino in 2000, the firm has represented hundreds of New York City’s leading corporations, real estate firms, hospitality companies and not for profits. The company offers unparalleled experience, a broad range of relationships and a deep knowledge of government processes, collaborating with clients to successfully navigate the complex rules, regulations and politics of local and state government.

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