Event Strategies Services
Event Strategies Group
Planning a special event can be a complicated process involving a series of steps such as, finding locations, securing licenses, and gaining event permits. New York consultants here at Capalino+Company, host a uniquely equipped Event Strategies Group to facilitate events that require coordination and strategic outreach with the surrounding communities, organizations or the maze of departments and regulations within city government itself. We can help identify appropriate locations, and build strategic partnerships. Simply put, we find solutions to the most critical and time sensitive problems that can stand in the way of success. With its knowledge, relationships and experience, Capalino+Company’s Event Strategies Group (ESG) can play a vital role in helping shape and execute prestige events in NYC. ESG can solve many problems, including:
- Securing licenses, event permits and approvals.
- Finding the best locations to maximize exposure to target audiences.
- Managing government agency and community relations.
- Identifying and negotiating value-added partnerships.
Special events and promotional launches are amongst the most effective ways to market and sell new products and services. New York City, with its combination of tourists, residents and trendsetters, is the premier urban venue for any type of promotional event. Instantly recognizable landmarks, like Times Square, Lincoln Center and Central Park make for powerful backdrops against which products and personalities can stand out from the competition. Capalino+Company can help ease the approval process for the event’s host, provide valuable and realistic strategic advice, and enable clients to plan the most creative events permissible in a given neighborhood. Government Approvals Every event that takes place on City-owned property often requires some form of approval from the City of New York. Depending on the size and scope of an event, the process can include securing a Street Activity Permit to operate on a City street and coordinating with City agencies like the Departments of Transportation, Sanitation and/or the Police Department. These and many other steps are vital in ensuring a successful and smoothly run event. Certain major functions can also require coordination with, and approval by, the City’s Marketing Department and NYC & Company. Capalino+Company has years of experience negotiating with these agencies and is familiar with all the latest rules and regulations involved in the process. Location Selection Finding pictures of great spaces in New York is easy, identifying those well suited for a particular event and gaining access to them can often be much more difficult if not impossible. In addition to city-owned properties, Capalino+Company has worked with nearly every major real estate firm in New York and can make all the introductions necessary to gain event access into some of the most desirable venues in the city public and privately owned. Strategic Partnerships Based on years of successful strategic problem solving, Capalino+Company has developed a reputation for delivering results regardless of the industry or location within the city. As such, we have strong ties to major players in the worlds of art, finance, real estate and politics across the five boroughs. If a strategic partnership, whether it be with a corporate sponsor or not-for-profit partner, is naturally apparent for any one event, we can likely facilitate it. Community Relations In our capacity as a government relations firm we interact with community leaders, community boards and city agencies on a daily basis. A successful public event requires compromise and conversation with all of these voices. Capalino+Company can assist in creating the strategy to build support within these entities and speak on behalf of our clients with a clarity that is recognized and respected. Case Studies: L’Oreal Foundation Hairdressers Against AIDS (Multiple Locations): In 2010, the L’Oreal Foundation launched its Hairdressers Against AIDS campaign in the United States. The goal was to create a series of public events to raise national awareness of a program which educates hairdressers around the world to talk to their clients about HIV/ AIDS prevention. To achieve this, ESG helped secure permits from the City to place video booths in Times Square, Lincoln Center and 125th Street and approvals for the L’Oreal street teams to capture video of individuals walking in high-trafficked areas and talking about what they are doing to prevent HIV/AIDS. This video was immediately shown on the Reuters and NASDAQ billboards in Times Square. ESG also helped secure space and speakers for a press conference that featured a number of city officials and celebrities. The event was a resounding success having secured over 2 billion media impressions with appearances in national newspapers and TV news. Theory Outdoor Presentation of HAIR (Meatpacking District): In 2008, Theory partnered with the Public Theater to produce a mini production of the musical HAIR in the newly opened Gansevoort Plaza. Capalino+Company’s ESG, on behalf of Theory, worked closely with the City to secure the permits and approvals to shut down the streets in Gansevoort Plaza, reroute buses and bring in sound amplification equipment normally used for a Broadway show. Friends of the Highline (the Highline): In the summer of 2011, Friends of the Highline (FHL) – the non-for-profit organization responsible for overseeing the construction and maintenance of the internationally-renowned Highline Park – wanted to turn a lot on 30th street into a temporary roller rink and art space. ESG worked with FHL to secure a myriad of necessary permits and agency approvals including those from the Fire Department of New York and the Department of Buildings. In addition, ESG helped with outreach to the local Community Board and elected officials to ensure neighborhood support and partnership. PRESS RELEASE Capalino+Company Launches Event Strategies NYC Group CASE STUDIES Hairdressers Against Aids Event