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Coney Island lobby switch

Coney Island lobby switch

Crain’s NY 9/11/2007

By Anne Michaud

In a sign that Thor Equities is changing tactics in its negotiations with the Bloomberg administration’s proposal for the development of Coney Island, the company has hired James Capalino of Capalino & Co. and Knickerbocker SKD to handle its lobbying, public relations and outreach moving forward.

The company had been working with PR firm The Marino Organization.

Landowner Thor has submitted several designs for remaking the amusement park, but the Department of City Planning has rejected them and is expected to present its own vision this fall. A Bloomberg administration spokesman says, “We remain committed to our objectives for Coney Island and are looking forward to working with stakeholders to achieve them.”